The Amazon Associates team today announced the launch of three tools for website owners: aStore, Omakase, and Product Previews. Plus, as a celebration of the products coming out of Beta with expanded feature sets, we are offering an extra 4% premium on items referred through aStore or Omakase through the end of the year (details below).
aStore - aCommerce for your site, in minutes
aStore gives you the power to create professional online stores for your website complete with checkout on Amazon.com. No programming is required to build your aStores, and they can be live on your site in minutes.
Because aStore is a dedicated shopping area for your site, it is a great complementary addition to your other advertising and affiliate monetization options. Delight your site visitors through your unique selection of recommended products and categories and the features of Amazon.com you have chosen including Customer Reviews, Listmania, and more.
For those of you familiar with the Beta release of aStore, we have added functionality that allows you to now:
- Build and maintain multiple aStores under one Associate ID
- Create custom categories containing products from multiple Amazon categories
- Create multiple instances of individual Amazon categories
- Specify products to feature on Category and Subcategory pages
- Populate products to categories using Amazon.com Listmania lists
Please visit Associates Central or join the Associates program today to build an aStore for each of your sites!
Omakase - Leave it up to us!
Omakase links uniquely combine information on each site visitor's taste, your Web site's content, and historical trends to generate relevant ads. With simple, yet powerful, customization options, Omakase lets you automatically display relevant Amazon.com product ads that complement your Web site design. Learn more and check out some of the new advanced options on our Omakase page in Associates Central.
Product Previews - Enhance. Hover. Expand.
Product Previews provide valuable product information through a cool window into Amazon.com that appears when your site visitors hover over an enhanced link. Product Previews keep interested visitors on your site until they're ready to purchase from Amazon.com without taking up additional valuable real estate. Check out our Product Previews page in Associates Central to learn more about this great feature and see it in action.
Earn Double the Base Rate using aStore and Omakase!
Between November 14, 2006 and December 31, 2006 you can earn up to $1,000 in additional referral fees using Omakase and aStore! During that time the Associates program will pay an additional 4% for units referred via Omakase or aStore (up to a maximum of $500 from each offering per Associate).
As always, we welcome your feedback on the tools and program via the Associates discussion boards.
In the coming weeks we'll be featuring interesting implementations of the above features on this blog and in other areas of Associates Central. If you these tools have made an impact on your business or you have used them in an interesting way on your site, let us know by emailing us or posting it on the discussion boards.
You can read the full Amazon Associates press release here.





