The Official Amazon Associates Blog: Associate Tip: Add Variety to your Product Links

Many Amazon.com Associates use Enhanced Display Product Links like this one to conveniently display a single product with its image, product name, and up-to-date prices.

If you have many repeat visitors to your site and a small amount of space for product promotions, one option to give your visitors more variety is to configure your product links to randomly display one of several products instead of always displaying the same one.

Here's how it works: use the Build Links tools in Associates Central (requires login) to build a product link that features a product you want to display on your site. You can also use the link customization options to specify preferences like colors. Then modify the resulting HTML to include additional ASINs that may also interest your site visitors. After you paste the modified HTML into your Web site, one of the listed products will be randomly selected for display each time the page loads.

Here's a specific example: The HTML below is an Enhanced Display Product link for the Grant Lee Phillips Strangelet album above. (Just substitute your Associates ID for storeid-20).

To modify this link to randomly select from a list of ASINs, first locate the place in the HTML where the initial ASIN is listed. In this case, it says asins=B000MTPAEK. Then, add additional ASINs after the initial ASIN, separated by commas. The code below shows how the link would look after modifying it to randomly display either Strangelet, Nineteeneighties, Virginia Creeper, or Mobilize, all albums by Grant Lee Phillips.

Here is the resulting Enhanced Product Link. If you refresh the page you'll see one of the four albums randomly selected.

-Karen, Associates Senior Product Manager

-Sean, Associates Product Marketing Manager (and Grant Lee Phillips superfan)