Amazon Associates is excited to announce the launch of Widget Source - a new way to create Amazon Widgets in-code.
Until now, the only way for you to create a widget was using the WYSIWYG widget editor. Instead of manually building a large number of widgets tailor-made for each page on your site, with Widget Source you can programmatically place customized widgets throughout your site using simple Javascript code.
Websites with dynamic content can use Widget Source to create highly customized widgets on-the-fly. For example, a web page author can use Widget Source to create a sidebar Carousel widget, and then dynamically change the list of products displayed in the widget depending on the contents of each web page. Showcasing highly relevant products in attractive widget displays has shown to increase user engagement, resulting in higher conversion rates for you.
Widget Source also offers new ways to add and display products. For example, here is a Carousel that showcases search results for the phrase “Wii gear” from the Video Games category:
