The Official Amazon Associates Blog

Tips to Help Drive Amazon Prime Traffic

You still have until October 31, 2008 to earn $12 for each new Amazon Prime Free Trial member referred via the Amazon Associates program (subject to program terms). Amazon Prime is a popular Amazon.com program that gives its members unlimited Free Two-Day Shipping on millions of eligible items. All new members are offered a free trial, allowing them to experience the convenience of shopping with Amazon Prime benefits for an entire month at no charge.

Three Tips for Driving More Amazon Prime Referrals

1. Make Amazon Prime a regular part of your posts by promoting the program in conjunction with products available on Amazon.com. If you’re promoting a product, let your readers know that it’s available with Free Two Day shipping from Amazon Prime.* Include a reference to Amazon Prime with product mentions and you’ll receive a bounty for any signups driven directly through your Amazon Prime links.

Example: “Check out Thomas Friedman’s newly released Hot, Flat and Crowded (available on Amazon.com with Free Two-Day Shipping from Amazon Prime). Great book…”

2. Write about the Amazon Prime Free Trial offer and about the Amazon Prime program— check out the “What is Amazon Prime?” section below for program highlights. For added relevance, try Amazon Prime yourself and write about your experiences. (An Associate’s personal enrollment in Prime does not qualify for the $12 bounty.)

3. Post Amazon Prime banners on pages where you promote items that can be purchased on Amazon.com.

*Not all products are eligible for Amazon Prime shipping benefits, so please confirm that the product is eligible by looking for Free Two-Day Shipping messaging on the product’s detail page on Amazon.com.

How do I Promote Amazon Prime?

There are two ways to promote Amazon Prime as part of this program:

1) Build a link to the Amazon Prime page, using the link below as your template (just replace your Associate ID):

http://www.amazon.com/gp/subs/primeclub/signup/extmain.html?ref=prime_assoc_bt&tag=YourIDHere-20

2) Place an Amazon Prime banner graphic on your website including those shown here:

Introducing Amazon Video On Demand

The Associates program is excited to announce the availability of Amazon Video On Demand.  With Amazon Video On Demand, customers can now instantly watch movies and television shows commercial-free on Macs or PCs.  With this new service, you can offer your customers the ability to enjoy instant playback of hit Hollywood movies and the latest TV shows. 

Take advantage of the launch of this popular new Amazon movie & TV streaming service and earn a 10% referral fee on all movies, TV seasons, and TV episodes such as The Office, House and Law & Order.  Leverage Amazon Video On Demand’s Preview Player widget and add movie trailers to your site.  Hit movies and top TV episodes are among the most compelling forms of video on the web with the highest conversion rates.   

To make it even easier for customers to decide to rent or purchase a movie or TV show, the first two minutes of videos automatically play at no charge to customers when they visit the product detail page.   At any time during this 2-minute viewing period, customers can choose to purchase or rent the title to watch it in its entirety, driving higher conversion and increased referral fees for Associates.  TiVo(R) customers can still download movies and TV shows to their TiVo DVR and watch on their TVs as before.

To build a Product Link, simply visit the Product Links page in Associates Central and select "Video On Demand Videos" in the drop down menu. We have also made a number of new general Amazon Video On Demand banner graphics available to you in Associates Central, including those shown below:

$5 off purchases of $25 or more using Bill Me Later®

Bill Me Later® is a quick and easy way to pay for Amazon.com orders without using a credit card.  Starting today through September 30, buy now and get $5 off purchases of $25 or more using Bill Me Later® payment.  Pay with Bill me Later® and use promo code BMLSAVES at checkout.  Here are a couple banners we’ve created that you can promote on your site:

Take advantage of this limited time promotion, but please be sure to remove the links at or before 11:59:59 pm Pacific on Tuesday, Sept. 30, when the promotion expires.

Learn more here.